Marketing Towards Your Target Patient
When you decide on a brand for your dental practice it should include who your ideal patient would be. You want to discover the type of patient that you want to bring in. Do you want to target families? Professionals? Seniors? Whatever group you want to gain as a patient base should inform how you market your practice. Here are a few tips on making sure you’re marketing towards the patient base you desire.
Set goals. It’s important that you sit down and figure out what your goals are for your practice. Once you establish goals for your practice you can look into what type of patients will help you achieve those goals.
Once you have the type of patient you want figured out then you can cater your marketing plan towards those patients. The way to market towards seniors is going to be a lot different than the way you market towards business professionals. Do you need to put ads in a newspaper, or come up with a campaign for your social media accounts? It is all dependant on where your patient base will see it.
When you’re doing your marketing make sure to test your methods to see what kind of results you’re getting. Although there is plenty of research to suggest how you should market towards a specific patient base, you won’t know something is absolutely working until you can test it for yourself. So starting slow and working to something bigger with a test is always a good route to go and CXC Dental can help with your research.