Key Performance Indicators
Executives these days demand that you prove your budget investments are working, however tracking the evidence is the difficult part. While follower numbers and number of times content is shared is at times enough evidence to track working investments but may still fall short. You need to quantify the ROI for your social media marketing tactics just as you do for traditional marketing initiatives. While social media marketing metrics are far from perfect today, you can collect the necessary data to support your current and future social media marketing spending. The following are a list of just a few key performance indicators: Lead Generation, Customer Engagement, Sentiment In Branding and even Customer Loyalty.