What is Search Engine Optimization (SEO)?
The science and art of getting your website to rank higher in search engines like Google, Yahoo!, and Bing can be defined as Search engine optimization (SEO).
THE TWO TYPES OF SEO TASKS: Off Page SEO = Improving your popularity & links across the web and On Page SEO = Improving the content & architecture of your site
There are two aspects to search engine optimization; first, is what is known as on-page optimization. This means fine-tuning your website so that the content is more pertinent and search engines are able to see the keywords that are in your website. The second is off-page optimization – where you get other websites to link to you and use the right anchor phrases so that the search engines believe that your website has the power to rank high for a keyword.
Black Hat SEO vs. White Hat SEO
There are two different types of SEO: WHITE HAT and BLACK HAT.
WHITE HAT (GOOD) VS BLACK HAT (BAD): White Hat SEO = fair, decent and, accepted strategies that help business. Black Hat SEO = deceitful practices and methods that could get you banned.
If you’ve been in this industry at all by now you have more than likely received many spam emails from search engine optimization companies around the globe that try to guarantee you top position. That is black hat SEO. Black Hat SEO is when a website follows slightly unscrupulous methods and makes promises beyond their means in order to secure your account. On the flip side, White Hat SEO is search engine optimization that is legal, moral and accepted in the eyes of search engines like Google.
All the websites that rank on top of Google time and again have gotten there through hard work not cutting corners. There is no quick fix ranking better. However, there is a way and that involves making your website cleaner and full of richer content. Make sure you set the time and resources aside to add to your website and make it richer over time if search engine optimization is something you’re looking to do.