- Visual Branding Evokes Emotions
Images can instantly elicit emotions that connect consumers to your brand. Think of ads you’ve seen for charitable organizations, particularly those dedicated to helping sick or starving children and abused animals. Visual branding is a cornerstone of nonprofit branding, but it can be applied to any brand. Take a look at Nike ads. Even Google has embraced visual, emotional branding in recent years with marketing campaigns that focus on visual storytelling.
- Visual Branding Gets Noticed
People’s eyes are typically first attracted to motion (e.g. online video content or animated GIFs) or color (e.g., colorful images). A web page or print ad filled with words can be designed so white space and typeface draws consumers’ eyes through the copy. However, they’re far less likely to instantly click away or turn the page if a moving element or colorful image captures their attention.
- Visual Branding Drives Sharing
Did you know that online content which includes an image typically gets more social media shares, particularly on Facebook, than content that does not include image? There is a reason why sites and tools like Vine and Instagram are so popular. People love to share visual content. Make sure you offer some visual content from your brand for them to share, too.
- Visual Branding Is Memorable
Some images are hard to forget, but even the most mundane image increases memory and recognition for many people who are visual learners. If you rely on text alone, you’ll miss a segment of the consumer audience who is better able to recall images than words.
- Visual Branding Is Quick and Easy to Consume
As the saying goes, “a picture is worth a thousand words.” While text can give context to images and tell a more complete brand story, an image can communicate a great deal very quickly. Today’s consumers move quickly, particularly online. Visual branding provides another way to communicate your messages to an audience that might never stop to read your content or messages.