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The Ideal Audience

No matter the industry you’re in, the marketing landscape is always evolving. Five years ago, Facebook hadn’t yet hit 100 million users – a far cry from the 1.19 billion the company boasts today. Twitter was still seen as a place to share what you had for breakfast that morning – but since then it has become a powerful social tool that can mobilize the masses to share important (and not so important) news and information and iPads only came onto the scene in 2010.

Given the major changes in technology that leads to a shift in how people consume content, be it information, entertainment or commercial – it’s no surprise that brands have to change their approach to marketing in order to reach their ideal audience.

From adapting to regular marketing to mobile marketing, it can become such a headache. However, keep in mind that your focus on one particular audience makes your marketing more direct especially when its targeted for a specific type of person. General marketing may be great, but for small businesses keeping your eye on an ideal audience is where the money is, without wasting time and resources for an audience uninterested in your product.