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The Death of Desktops?

Reports of the death of the desktop may be greatly exaggerated, but in 2014 it lost its place at the top of the e-commerce heap to the combo of smart phones and tablets. “Mobile-first design” caught on as one of the year’s buzzwords. “No longer an add-on to the marketing mix, targeting mobile users will become top-of-mind to a campaign’s success.” While consumers still primarily go online on a desktop (either at the office or at home), mobile commerce is gaining fast and marketers are shifting their attention to making everything mobile-friendly. Statistics show mobile advertising spending worldwide will grow 51 percent in 2014 and make up 31 percent of the spending growth for the year.