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Social Media

There was an SEO that said ‘We see a lot of likes on Facebook, and those are the pages that rank well; but that’s correlation, that’s not causation. Instead, it’s probably that there’s something really awesome, and because there’s something awesome, then it gets a lot of likes on Facebook, and a lot of people decide to link to it.”

In other words, while social signals may not be panning out like  we originally thought, the indirect benefits of social media for rankings are undeniable: The more people who see and share your content, the more inbound links you attract, and the more brand buzz you build. And the more inbound links you earn, the better your organic search rankings.