No, Not Paper Click… Pay Per Click.
Most people will definitely say that it’s obvious that when you have a site, everyone wants high traffic. I mean what’s the point of having a site if it isn’t beneficial to potential clientele? So if you understand SEO you also understand how much a business can gain from ppc, which can possibly give you instant targeted traffic. It’s HIGHLY recommended for new sites especially from CXC specialists. However, It’s true that not every offering, website, and target audience is ideal for pay per click especially if you have small profit margins or you’re selling something so new that no one is searching for it. Understand that ppc gives you that edge on competitive marketing. Every business owner should be educated about all the great marketing strategies out there.