Fuel To The Fire
Starting out is the toughest part, which is why companies like AOL acquire blogs instead of creating them. You have to get traffic from somewhere when you are starting out. In today’s market, it is hard to create a popularity from scratch.
Once you have the traffic and your high authority in Google, consider acquiring other blogs to fuel your growth. GigaOM acquired The Apple Blog years ago, which helped them drastically increase their Apple traffic.
When they combined all of the blogs – both the ones they started and acquired were able to increase their authority in the eyes of Google, which eventually helped them increase their overall traffic.
Acquisitions don’t have to be pricey. Blogs that generate 50,000 or even 100,000 visitors can be bought for five figures or less. You can do that because most of these blogs don’t make any money, so when you offer someone $10,000 for their blog, they get intrigued.