Fish Where The Fish Are
Know what customers you are planning to aim for, what those customers expect and how they want things to be done. Your marketing tactics should be focused on a set type of customers rather than just a general one. Targeting a specific group of people can mean a high statistical rate for a sale. Everyone wants their customer volume to grow but for valid reasons are the type of customers that need to be aimed for. Content is the engine that drives the whole machine. Content is the catalyst, or even the glue, that brings people together and binds us there. It is the stories we tell that allow us to begin relationships that have the potential to deliver real value to both parties.
Just as in choosing which image you want your website to reflect and which advertising tactics will target which people, your marketing decisions reflect what type of customers youre planning to attract. With that being said your services also automatically welcome a range of certain customers that need you.