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Key Performance Indicators

Posted on Jul 21st, 2016 - By Nikki Lopez

Executives these days demand that you prove your budget investments are working, however tracking the evidence is the difficult part. While follower numbers and number of times content is shared is at times enough evidence to track working investments but may still fall short. You need to quantify the ROI for your social media marketing tactics…

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Marketing Towards Your Target Patient

Posted on Mar 10th, 2016 - By Heather Horstmann

When you decide on a brand for your dental practice it should include who your ideal patient would be. You want to discover the type of patient that you want to bring in. Do you want to target families? Professionals? Seniors? Whatever group you want to gain as a patient base should inform how you market your practice. Here are a few tips on…

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Creating a Dental Marketing Plan for Your Practice

Posted on Mar 2nd, 2016 - By Heather Horstmann

A practice cannot survive without patients and in order to continue to gain new patients and maintain the ones you already have you have to put work in to a marketing plan. Creating a plan that allows you to brand your dental practice as well as discover the type of patients you want to cater to is very important. Here are a few things you can do…

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Community Outreach and the Difference it Makes

Posted on Feb 25th, 2016 - By Heather Horstmann

One of the most important things as a Dental Practice is to have a positive image within your community. This leads to better referrals, more people knowing your practice and ultimately more new patients. There are many things that you can do to get your name out there and being good at what you do and having a nice, supportive staff can help get…

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Importance of Appreciation

Posted on Feb 15th, 2016 - By Heather Horstmann

There are many things that create a successful dental practice. The dentist, the staff and most importantly the patients. Without happy, loyal patients your practice cannot succeed. Which is why it is so important to show those patients appreciation. Research has shown that a practice that has an orchestrated consumer experience is an important…

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Improving Your Homepage

Posted on Feb 3rd, 2016 - By Heather Horstmann

Your website is the best way to show current and potential patients your brand. It is an extension of your office and how you do business. Having a homepage that jumps out is an important part of that. Here are a few ways to improve your homepage, all of which CXC Dental can help you with! Make sure you have a call to action. It is important…

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